Desktop Research

The information you need often already exists – spread across company websites, databases, publications, registers, industry reports and official statistics. The challenge is finding it, checking it and organising it usefully. Stuart-Houghton Associates provides structured desktop research that saves you time and gives you a dependable basis for planning, sales and strategy.

Typical assignments

• Company and lead research – verified lists of potential customers, partners or suppliers, with relevant contacts.
• Competitor research – products, pricing, positioning and recent developments.
• Market overviews – size, structure, trends and key players.
• Industry landscapes – manufacturers, start-ups, distributors and service providers in a sector or region.
• Regulatory and reimbursement research – approval requirements, standards, codes and tariffs.
• Expert identification – influential specialists through publications and society roles.
• Fact-checking for presentations, business plans and due diligence.

Precise criteria, clean results

Before we start, we agree exactly what you need: which organisations to include or exclude, which regions to cover and which fields to capture. A lead list might include only genuine manufacturers – no distributors or resellers – with company name, products, relevant email contacts and named decision-makers where available. We then research systematically, verify every entry and document our sources.

Usable, repeatable, scalable

Results usually arrive as structured Excel files ready to filter, sort or import into a CRM, with summaries or slides where helpful. Once criteria are defined, they can be reapplied to new regions, product areas or time periods.

SHA's wider expertise in marketing, business development, medical strategy and finance means we understand the questions behind the research. We work through a simple, confidential email-based process, from quick overviews to extensive projects.